Lead Generation Marketing Case Study: Liquid Ventures LLC
Client:
Liquid Ventures, LLC:
Social Membership Site & Supporting Affiliate Program Site
Background:
Liquid Ventures, LLC is an international investment company that caters to online performance advertising & community networking industries.
Working as both the COO (Robert Siefken) and a contracted affiliate marketing manager (ExcitedEYE Corp). I was responsible for the creation and ongoing member building of the community and affiliate programs. I created multiple lead generating funnels for both community members & affiliate partners.
I initially built out the :
- Membership portal- Launched: Late March 2017 : Originally developed with DotNetNuke, I led the campaign to update and migrate to WordPress.
- Affiliate portal: Launched: Early August 2017 : Originally developed via custom CAKE, I had added HasOffers and CRM Management: SugarCRM, TigerCRM, and then Zoho.
The membership site was picked up by Google on Friday, May 12, 2017.
Within 90 days, we were seeing 50k + users monthly.
The affiliate site was picked up by Google on Monday, October 9, 2017.
Within 90 days, we were seeing 2k + users monthly.
On December 5, I sent an email, marketed a few of the new blog posts I had just updated via Facebook. Increasing the site’s social users approximately 46k% +, from the previous month.
In conclusion – The marketing methodologies that were adopted increased organic web traffic, and social media for lead generation, membership retention & subscription rates.
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